Digital Marketing Specialist
Versa Cloud ERP
Managing digital marketing initiatives for a B2B SaaS ERP company focused on visibility, lead generation, content marketing, and demand generation.
• Execute SEO, AEO, content marketing, email marketing, newsletters, and lead nurturing campaigns.
• Conduct keyword research, competitor analysis, and content gap analysis to identify growth opportunities.
• Write and optimize SEO- and AEO-focused blogs, landing pages, and website content.
• Build personalized cold email sequences and industry-specific outreach campaigns.
• Support landing page optimization and CRO improvements across campaign and demo pages.
• Collaborate with SDR and marketing teams on campaign planning, messaging, and reporting.